By Shiv Singh, Global Social Media Lead - Razorfish NY

I'm excited to announce the launch of Fluent, the Social Influence Marketing report from Razorfish. This is the first report of its kind which understands who and what influences consumers at different points in the marketing funnel.



The insights in this report are built on three… Continue

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what an audience is.



Until very recently, the means of production were in the hands of the… Continue

Final_InternetWeekNYC.pdf

By Alexandra Polier, NY-based magazine writer and media consultant

Ian Schafer, CEO of Deep Focus, elaborated a bit more on this idea of engaging consumers. He spoke about the evolution of storytelling; how advertising has changed from brands influencing consumers to consumers influencing each other through message boards, social networks and blogs. "People are doing your advertising for you. You have… Continue

Back in February The Barbarian Group was having a conversation with GE about finding ways to tell better stories online. In the process of figuring out where to begin, they both realized maybe rather than answering the question they should begin exactly there. Thus emerged GEadventure.com, one part marketing journal, one part blog, three parts geeky goodness. Essentially The Barbarians are traveling around GE checking out all the cool stuff going on behind the scenes and sharing it with the… Continue