Practical Strategies in Social Media
Speakers
Brand Exposure: Practical Strategies in Social Media - June 2nd,
2009
Faris Yakob, EVP Chief Technology Strategist at McCann-Erickson New York
As Chief Technology Strategist he is tasked with helping to work out how brands, people and technology can play better together.
Faris also regularly writes about brands, media, communications, technology for a number of publications including the Financial Times and Contagious Magazine. He writes a blog called Talent Imitates, Genius Steals, which Campaign named one of the top ten advertising blogs in the UK and is one of the top 5 planning blogs in the world.
Before his time with McCann he spent 5 years being the Digital Ninja at communication strategy agency Naked Communications.
His blog can be found here: http://www.farisyakob.com and he can be followed on Twitter here http://twitter.com/faris
Paul Worthington, Head of Strategy – Wolff Ollins
A nine-year veteran of Wolff Olins in both London and New York, Paul is head of strategy for Wolff Olins New York and a member of the WONY management team. An expert in services and destination branding, he led Wolff Olins’ work with New York City, which recently achieved recognition from both the D&AD and the Creative Review Annual.
A firm believer in the need for strategic thinking to be fundamentally creative in nature, Paul focuses on helping clients place unique and creative experiences at the heart of their brands. He is experienced in working on some of Wolff Olins’ most high profile branding engagements, including ABN AMRO, Citi, GE, Reuters, and Unisys.
Paul has also spent time working with small local entrepreneurial startups in the Highlands of his native Scotland. He holds a bachelor of arts degree in marketing from the University of Strathclyde in Scotland and a master’s in business administration from Lancaster University Management School in England.
Ian Schafer, CEO and Founder of Deep Focus
Ian is regarded as one of advertising’s most influential voices in interactive marketing and social media and strives to not just bring consumers closer to brands, but closer to each other.
Prior to founding Deep Focus, Ian was VP of the New Media division of Miramax Films. Deep Focus, OMMA Magazine’s 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is an experience-and engagement-driven, thought-leading interactive marketing firm that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, AMC, ESPN, Madison Square Garden, Comedy Central, MTV, Havaianas, and Nike.
Under Ian’s guidance, Deep Focus has become renowned for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking.
The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years, and in addition to being named by Advertising Age as one of 2007’s hottest independent interactive agencies, was also the recipient of two 2007 Webby Awards, and a 2008 ad:tech Limelight Award.
An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.
Scott Harrison – Founder and President of charity:water
Prior to starting charity: water, Scott spent 10 years as a New York City party promoter, throwing fashion and music events at top nightclubs for the likes of MTV, VH1, ABC TV, Cosmopolitan, ELLE, Universal Records, Island Records, Bacardi and Anheuser-Busch.
In the fall of 2004, disgusted with the selfish and indulgent life he led, he returned to his Christian faith and left nightlife to volunteer with a team of humanitarian doctors and surgeons onboard a hospital ship in Liberia, Africa. Armed with a pair of Nikons, Harrison spent 8 months as the ship’s volunteer photojournalist, documenting the incredible need he saw there.
Returning home to New York City a year later, he produced a large exhibition in Chelsea of more than 100 photographs and videos from the journey. The show gathered major media attention and brought in more than $96,000 in donations for medical procedures and freshwater well projects in Africa.
Following another 6-month journey on the ship to West Africa, he returned to New York City to found the non-profit organization charity: water. Turning his full attention to the global water crisis and the 1.1 billion people without clean water to drink, he and a small team created exhibitions in galleries and outdoor parks, online campaigns, and nationally-aired public service announcements.
In less than 2 ½ years , with the help of more than 30,000 donors and 250 media mentions, charity: water has raised not only massive awareness, but more than $8.5 million, and funded more than 1,240 water projects in 14 developing nations. Those projects will provide over 640,000 people with clean, safe drinking water.
Brian Morrissey, Digital Editor of AdWeek
Brian Morrissey is the digital editor of Adweek, where he leads its coverage of digital media and marketing.
His coverage focuses on innovative, effective ways advertisers are reaching consumers through digital channels. Brian also maintains a blog about industry trends at bmorrissey.typepad.com.
He has covered the Internet advertising industry since 2000. Prior to joining Adweek as a senior reporter in 2005, Brian was a senior editor at DM News for two years and a reporter at ClickZ for two years. He has also covered Internet marketing and advertising at Silicon Alley Reporter.
He regularly speaks at industry conferences, including Ad:Tech, iMedia Summit, the MIXX Conference, AdForum, JWT¹s Digitivity Day, Yahoo! Searchlight Awards and others.
He has commented on industry developments for the BBC, CNBC, NBC and local TV outlets. Prior to journalism, Brian worked as a speechwriter in Washington, D.C. A graduate of Providence College, he has master¹s degrees from Columbia University and the University of Leuven (Belgium).
Noah Brier Head of Planning and Strategy The Barbarian Group
Noah likes the internet a lot. Which is a good thing, because so does The Barbarian Group, where he leads the strategic planning department. In his spare time he also runs Brand Tags, a digital experiment in brand perception and Likemind, a global coffee morning meet-up with locations in 50+ cities around the world.
Prior to joining The Barbarian Group, Noah was a strategist at Naked Communications. He blogs at NoahBrier.com
Benjamin Palmer, Co-founder and CEO, The Barbarian Group
Benjamin Palmer serves as the Co-founder CEO of The Barbarian Group. Over the seven short years since the company’s founding, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He has been named one of Creativity’s 50 top creatives - one of a very select few from the digital world.
Benjamin leads the creative group at The Barbarian Group, overseeing creative output as well as the company’s overall direction and vision. He is integral to the spirit and spunk of the company, providing leadership since its inception. Benjamin has been intimately involved with the bulk of the company’s digital work since its founding.
In his capacity as CEO, Benjamin has lead The Barbarian Group to its position in the industry today - that of unparalleled creative quality and an uncanny ability to cut through the noise with consistently great and effective interactive communication. He has also been instrumental in fostering the fiercely independent shop’s sense of purpose, rebellion, mischief, innovation, results and revolution. The Barbarian Group has been named Creativity’s Interactive Agency of the Year (2006) and Digital Company of the Year (2008), and was recently recognized as one of the world’s 50 most innovative companies by Fast Company.
Linda Boff, Global Director, Marketing Communications, GE
Linda Boff was named Global Director, Marketing Communications, GE in November 2008. In this role, she is responsible for driving cross-business collaboration for key GE Initiatives, as well as for functional leadership of Marketing Communications across the company. She also leads a number of the company’s digital marketing and online community initiatives, event marketing and sponsorship and promotions.
Previously, Boff was Chief Marketing Officer of iVillage Properties, part of the NBC Universal, where she was responsible for setting the company's marketing vision and strategy and overseeing the development of the iVillage brand. Boff also led a range of key functions including online marketing, member communications, promotions, creative services and market research.
Boff joined GE in early 2004 with 18 years of experience in marketing, advertising, public relations and communications. Prior to joining GE, she was Director of Marketing and Communications for Citigroup's Women and Company division. Other previous roles include Director of Marketing for the American Museum of Natural History in New York City, leader of communications for Times Mirror Magazines and Vice President at Porter Novelli, a global public relations agency.
She is a former board member of the Alliance for the Arts, a NYC-based organization that promotes arts education and advocacy of funding for the arts. She is an active member and frequent speaker at communications venues including International Association for Business Communicators, Women in Communications, Word-of-Mouth Marketing Association and the Promotional Marketers Association.
Boff earned a Bachelor's of Arts degree in Political Science and Psychology from Union College in Schenectady, NY.
She lives in Irvington, NY with her husband and two children.
Seth Goldstein, CEO and co-founder of SocialMedia.com
Seth Goldstein is the co-founder and CEO of SocialMedia Networks. In his role as CEO, Seth drives the strategic direction of the company, overseeing the development of technologies and services to keep SocialMedia Networks at the forefront of social media and advertising.
Seth has extensive leadership experience, advising advertisers on the evolving opportunities in social media, while encouraging developer creation of lasting and interactive applications for online consumers. An experienced entrepreneur, Seth has created a number of successful Internet businesses, including one of the first Internet advertising companies, SiteSpecific, in 1995.
Seth was Entrepreneur-in-Residence at Flatiron Partners from 1998 to 2000. In 2002, he co-founded Majestic Research, a next generation Wall Street research firm that provides leading hedge funds with proprietary data insights. Majestic Research was founded on the premise that vigilant analysis of online behavior would lead to better investment research. In 2005, he created Root Markets, the first financial exchange marketplace for Internet mortgage leads. Seth is also an angel advisor to a number of Web services companies including Aggregate Knowledge, Lijit and Downfly. He was the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!).
Nima Abbasi, Founder of WFG Media
Nima Abbasi is the founder of WFG Media providing social media strategy and consulting services to brands that include Veuve Clicquot, Standard Hotels, Vogue, Tom Ford, Remy Martin, Myla, Prestigium.com, Voyage, Voss Water and Matt & Nat.
Abbasi brings eight years of international strategic business and marketing experience as a senior consultant at Price Waterhouse Management Consultants with clients that included Motorola, British Airways, Amoco, General Motors and Diageo.
Immediately prior to starting WFG, Abbasi acted as Chief Strategist for a start-up digital marketing agency representing almost 40 music artists and over 35 new-media and social networks. Abbasi holds a law degree from University of London.
Abbasi is also the founder of Labtonic, a music branding agency with clients that include Louis Vuitton, Swarovski and Calvin Klein. In addition he was a co-founder of FLY, a limited edition digital publication and creative agency developing high-end branded content.
Faris Yakob, EVP Chief Technology Strategist at McCann-Erickson New York
As Chief Technology Strategist he is tasked with helping to work out how brands, people and technology can play better together.
Faris also regularly writes about brands, media, communications, technology for a number of publications including the Financial Times and Contagious Magazine. He writes a blog called Talent Imitates, Genius Steals, which Campaign named one of the top ten advertising blogs in the UK and is one of the top 5 planning blogs in the world.
Before his time with McCann he spent 5 years being the Digital Ninja at communication strategy agency Naked Communications.
His blog can be found here: http://www.farisyakob.com and he can be followed on Twitter here http://twitter.com/faris
Paul Worthington, Head of Strategy – Wolff Ollins
A nine-year veteran of Wolff Olins in both London and New York, Paul is head of strategy for Wolff Olins New York and a member of the WONY management team. An expert in services and destination branding, he led Wolff Olins’ work with New York City, which recently achieved recognition from both the D&AD and the Creative Review Annual.
A firm believer in the need for strategic thinking to be fundamentally creative in nature, Paul focuses on helping clients place unique and creative experiences at the heart of their brands. He is experienced in working on some of Wolff Olins’ most high profile branding engagements, including ABN AMRO, Citi, GE, Reuters, and Unisys.
Paul has also spent time working with small local entrepreneurial startups in the Highlands of his native Scotland. He holds a bachelor of arts degree in marketing from the University of Strathclyde in Scotland and a master’s in business administration from Lancaster University Management School in England.
Ian Schafer, CEO and Founder of Deep Focus
Ian is regarded as one of advertising’s most influential voices in interactive marketing and social media and strives to not just bring consumers closer to brands, but closer to each other.
Prior to founding Deep Focus, Ian was VP of the New Media division of Miramax Films. Deep Focus, OMMA Magazine’s 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is an experience-and engagement-driven, thought-leading interactive marketing firm that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, AMC, ESPN, Madison Square Garden, Comedy Central, MTV, Havaianas, and Nike.
Under Ian’s guidance, Deep Focus has become renowned for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking.
The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years, and in addition to being named by Advertising Age as one of 2007’s hottest independent interactive agencies, was also the recipient of two 2007 Webby Awards, and a 2008 ad:tech Limelight Award.
An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.
Scott Harrison – Founder and President of charity:water
Prior to starting charity: water, Scott spent 10 years as a New York City party promoter, throwing fashion and music events at top nightclubs for the likes of MTV, VH1, ABC TV, Cosmopolitan, ELLE, Universal Records, Island Records, Bacardi and Anheuser-Busch.
In the fall of 2004, disgusted with the selfish and indulgent life he led, he returned to his Christian faith and left nightlife to volunteer with a team of humanitarian doctors and surgeons onboard a hospital ship in Liberia, Africa. Armed with a pair of Nikons, Harrison spent 8 months as the ship’s volunteer photojournalist, documenting the incredible need he saw there.
Returning home to New York City a year later, he produced a large exhibition in Chelsea of more than 100 photographs and videos from the journey. The show gathered major media attention and brought in more than $96,000 in donations for medical procedures and freshwater well projects in Africa.
Following another 6-month journey on the ship to West Africa, he returned to New York City to found the non-profit organization charity: water. Turning his full attention to the global water crisis and the 1.1 billion people without clean water to drink, he and a small team created exhibitions in galleries and outdoor parks, online campaigns, and nationally-aired public service announcements.
In less than 2 ½ years , with the help of more than 30,000 donors and 250 media mentions, charity: water has raised not only massive awareness, but more than $8.5 million, and funded more than 1,240 water projects in 14 developing nations. Those projects will provide over 640,000 people with clean, safe drinking water.
Brian Morrissey, Digital Editor of AdWeek
Brian Morrissey is the digital editor of Adweek, where he leads its coverage of digital media and marketing.
His coverage focuses on innovative, effective ways advertisers are reaching consumers through digital channels. Brian also maintains a blog about industry trends at bmorrissey.typepad.com.
He has covered the Internet advertising industry since 2000. Prior to joining Adweek as a senior reporter in 2005, Brian was a senior editor at DM News for two years and a reporter at ClickZ for two years. He has also covered Internet marketing and advertising at Silicon Alley Reporter.
He regularly speaks at industry conferences, including Ad:Tech, iMedia Summit, the MIXX Conference, AdForum, JWT¹s Digitivity Day, Yahoo! Searchlight Awards and others.
He has commented on industry developments for the BBC, CNBC, NBC and local TV outlets. Prior to journalism, Brian worked as a speechwriter in Washington, D.C. A graduate of Providence College, he has master¹s degrees from Columbia University and the University of Leuven (Belgium).
Noah Brier Head of Planning and Strategy The Barbarian Group
Noah likes the internet a lot. Which is a good thing, because so does The Barbarian Group, where he leads the strategic planning department. In his spare time he also runs Brand Tags, a digital experiment in brand perception and Likemind, a global coffee morning meet-up with locations in 50+ cities around the world.
Prior to joining The Barbarian Group, Noah was a strategist at Naked Communications. He blogs at NoahBrier.com
Benjamin Palmer, Co-founder and CEO, The Barbarian Group
Benjamin Palmer serves as the Co-founder CEO of The Barbarian Group. Over the seven short years since the company’s founding, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He has been named one of Creativity’s 50 top creatives - one of a very select few from the digital world.
Benjamin leads the creative group at The Barbarian Group, overseeing creative output as well as the company’s overall direction and vision. He is integral to the spirit and spunk of the company, providing leadership since its inception. Benjamin has been intimately involved with the bulk of the company’s digital work since its founding.
In his capacity as CEO, Benjamin has lead The Barbarian Group to its position in the industry today - that of unparalleled creative quality and an uncanny ability to cut through the noise with consistently great and effective interactive communication. He has also been instrumental in fostering the fiercely independent shop’s sense of purpose, rebellion, mischief, innovation, results and revolution. The Barbarian Group has been named Creativity’s Interactive Agency of the Year (2006) and Digital Company of the Year (2008), and was recently recognized as one of the world’s 50 most innovative companies by Fast Company.
Linda Boff, Global Director, Marketing Communications, GE
Linda Boff was named Global Director, Marketing Communications, GE in November 2008. In this role, she is responsible for driving cross-business collaboration for key GE Initiatives, as well as for functional leadership of Marketing Communications across the company. She also leads a number of the company’s digital marketing and online community initiatives, event marketing and sponsorship and promotions.
Previously, Boff was Chief Marketing Officer of iVillage Properties, part of the NBC Universal, where she was responsible for setting the company's marketing vision and strategy and overseeing the development of the iVillage brand. Boff also led a range of key functions including online marketing, member communications, promotions, creative services and market research.
Boff joined GE in early 2004 with 18 years of experience in marketing, advertising, public relations and communications. Prior to joining GE, she was Director of Marketing and Communications for Citigroup's Women and Company division. Other previous roles include Director of Marketing for the American Museum of Natural History in New York City, leader of communications for Times Mirror Magazines and Vice President at Porter Novelli, a global public relations agency.
She is a former board member of the Alliance for the Arts, a NYC-based organization that promotes arts education and advocacy of funding for the arts. She is an active member and frequent speaker at communications venues including International Association for Business Communicators, Women in Communications, Word-of-Mouth Marketing Association and the Promotional Marketers Association.
Boff earned a Bachelor's of Arts degree in Political Science and Psychology from Union College in Schenectady, NY.
She lives in Irvington, NY with her husband and two children.
Seth Goldstein, CEO and co-founder of SocialMedia.com
Seth Goldstein is the co-founder and CEO of SocialMedia Networks. In his role as CEO, Seth drives the strategic direction of the company, overseeing the development of technologies and services to keep SocialMedia Networks at the forefront of social media and advertising.
Seth has extensive leadership experience, advising advertisers on the evolving opportunities in social media, while encouraging developer creation of lasting and interactive applications for online consumers. An experienced entrepreneur, Seth has created a number of successful Internet businesses, including one of the first Internet advertising companies, SiteSpecific, in 1995.
Seth was Entrepreneur-in-Residence at Flatiron Partners from 1998 to 2000. In 2002, he co-founded Majestic Research, a next generation Wall Street research firm that provides leading hedge funds with proprietary data insights. Majestic Research was founded on the premise that vigilant analysis of online behavior would lead to better investment research. In 2005, he created Root Markets, the first financial exchange marketplace for Internet mortgage leads. Seth is also an angel advisor to a number of Web services companies including Aggregate Knowledge, Lijit and Downfly. He was the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!).
Nima Abbasi, Founder of WFG Media
Nima Abbasi is the founder of WFG Media providing social media strategy and consulting services to brands that include Veuve Clicquot, Standard Hotels, Vogue, Tom Ford, Remy Martin, Myla, Prestigium.com, Voyage, Voss Water and Matt & Nat.
Abbasi brings eight years of international strategic business and marketing experience as a senior consultant at Price Waterhouse Management Consultants with clients that included Motorola, British Airways, Amoco, General Motors and Diageo.
Immediately prior to starting WFG, Abbasi acted as Chief Strategist for a start-up digital marketing agency representing almost 40 music artists and over 35 new-media and social networks. Abbasi holds a law degree from University of London.
Abbasi is also the founder of Labtonic, a music branding agency with clients that include Louis Vuitton, Swarovski and Calvin Klein. In addition he was a co-founder of FLY, a limited edition digital publication and creative agency developing high-end branded content.
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