Practical Strategies in Social Media

All Blog Posts (8)

Fluent, the Social Influence Marketing Report

By Shiv Singh, Global Social Media Lead - Razorfish NY

I'm excited to announce the launch of Fluent, the Social Influence Marketing report from Razorfish. This is the first report of its kind w… Continue

Added by Toby Daniels on July 15, 2009 at 12:01pm — 1 Comment

The Internet Makes Work for Idle Hands by Faris Yakob

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At… Continue

Added by Toby Daniels on July 7, 2009 at 11:30am — No Comments

A review of Internet Week 09 - Courtesy of 'The Interns' at Translation

Final_InternetWeekNYC.pdf Continue

Added by Toby Daniels on June 30, 2009 at 8:30am — No Comments

Brand Exposure: Practical Strategies in Social Media (June 2nd Event) - Part 2/2

By Alexandra Polier, NY-based magazine writer and media consultant

Ian Schafer, CEO of Deep Focus, elaborated a bit more on this idea of engaging consumers. He spoke about the evolution of storytelling; how advertising has changed from brands influencing consumers to consumers influencing each other through message boards, social networks and blogs.… Continue

Added by Toby Daniels on June 22, 2009 at 3:00pm — No Comments

The Barbarian Group and The GE Adventure

Back in February The Barbarian Group was having a conversation with GE about finding ways to tell better stories online. In the process of figuring out where to begin, they both realized maybe rather than answering the question they should begin exactly there. Thus emerged GEadventure.com, one part marketing journal, one part blog, three parts geeky goodness. Essentially The Barbarians are traveling around GE checking out all the cool stuff going on behind the scenes and sharing it with the worl… Continue

Added by Toby Daniels on June 17, 2009 at 12:47pm — No Comments

Brand Exposure: Practical Strategies in Social Media (June 2nd Event) - Part 1

By Alexandra Polier, NY-based magazine writer and media consultant

On June 2 the 2009 Brand Exposure conference brought together a dynamic group of marketing professionals, C-level executives and some of the brightest minds in social media strategy. The five-hour conference described the new format and conversation that is happening online and how traditional marketing and public relati… Continue

Added by Toby Daniels on June 15, 2009 at 4:00pm — No Comments

Be Nice or Leave - Guide to Being Social by Faris Yakob - McCann Erickson

We were delighted to have Faris open the first Brand Exposure event, with his talk 'Be Nice or Leave'. Faris is a wonderfully engaging speaker and introduces some incredible insights and observations during presentation.
You can view the full version of his talk below.
… Continue

Added by Toby Daniels on June 4, 2009 at 2:00pm — No Comments

Confirmed agenda for 6/2 event

1:30 Doors open/registration 2:00 Welcome 2:15 Talk: Be Nice or Leave - A Guide to Being Social (Faris Yakob, Chief Technology Strategist at McCann Erickson) 2:45 Case Study: Veuve Clicquot & WSG Media 3:15 Talk: Earning Media: From Storytelling to Fan Fiction (Ian Schafer, CEO of Deep Focus) 3:45 Break/refreshments 4:15 Presentation: Social Advertising ROI (Seth Goldstein, CEO of SocialMedia.com) 4:45 Case Study: GE Adventure & The Barbarian Group 5:15 Talk: A Control Freak's Guide to S… Continue

Added by Toby Daniels on June 1, 2009 at 9:30am — No Comments