Brand Exposure

Practical Strategies in Social Media

Toby Daniels

The Internet Makes Work for Idle Hands by Faris Yakob

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what an audience is.

Until very recently, the means of production were in the hands of the few--governments and large corporations. The audience was functionally passive in its reception of ideas--like Victorian children, it was seen and not heard.

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